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Sales Development Representative

Connecticut Post
1800058 Requisition #
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Hearst Connecticut Media Group (HCMG) has quietly become the largest source of local media in Connecticut. We produce dozens of premier newspaper, magazine and online publications that reach over 2,000,000 readers each month in some of the nation’s most desirable markets. We take great pride in informing and entertaining these audiences, and we are investing heavily to help local businesses connect with them in new and innovative ways.  This investment includes expanding our sales team and empowering them to deliver the most comprehensive suite of marketing products on the market; including social media management, mobile marketing, native advertising, display ad networks, search, email and much more. 


A key goal in 2018 is to further expand our advertiser footprint across Connecticut, and we are seeking a passionate and high-energy Sales Development Representative (SDR) to play a strategic role in accomplishing this objective.  You will be focused on accelerating our sales pipeline in the form of prospecting new business opportunities, and actively taking part in setting goals, target markets, email blast messaging and campaign schedules.  This is a collaborative effort integrating the work of marketing and sales to sequence targeted communication that cultivates and qualifies new relationships with local businesses.


HCMG is also proud to be a division of the global media giant Hearst, which has vast holdings in some of the largest and most trusted brands in media; including ESPN, A&E, Car and Driver, Esquire, “O” The Oprah Magazine, ELLE, Harper's BAZAAR, Cosmopolitan and many more.




·         Perform outbound prospecting to generate and uncover local advertiser leads in greater Connecticut

·         Strong emphasis on developing creative and engaging pitches/messaging to engage new business prospects

·         Perform inbound lead qualification and follow-up activity based on marketing campaigns and marketing sourced lists

·         Develop and qualify inbound and outbound leads through email marketing automation and nurturing

·         Achieve or exceed set targets for qualified opportunity generation on a monthly basis

·         Provide baseline research within targeted accounts to identify key contacts and critical account information prior to a prospecting call

·         Produce a high level of call and email activity daily

·         Manage and log activity in Salesforce.com daily

·         Reach and exceed aggressive KPIs consisting of outbound phone calls, emails, and pitches


Key competencies to be successful at this position: 

·         Quick Learner – Ability to quickly and proficiently understand and absorb new information about our services. Ability to translate that information into specific benefits for our prospects.

·         Enthusiasm & Persistence – Willingness to get on the phone and interrupt a prospects day.

·         Listening Skills – Letting prospects and team members speak and seeks to understand their viewpoints.

·         Resilience & Coachability – We all want to improve our professional skills.

·         Team-Oriented and Collaborative – Prospecting is a team sport

·         Communication – Speaks and writes clearly and articulately. Maintains this standard in all forms of written communication, including e-mail.

·         Time Management – Intuitively balances quality and quantity of activity to maximize results.



·         Bachelor’s degree in Marketing or a business related field

·         1 to 3 years relevant work experience

·         Basic understanding of fundamentals of online advertising processes and technology

·         Exceptional communication skills (both verbal and written)

·         Ability to work in a high energy, dynamic sales team culture

·         Proficiency in Microsoft Office and Salesforce.com

·         Well-organized, a leader, VERY self-motivated, VERY competitive and driven by success

·         Experience with lead generation or marketing automation tools such as Marketo or HubSpot a plus


What’s in it for you?:

·         A great work environment – it’s never boring here!

·         Paid in-depth classroom/field sales and digital product training. 

·         Competitive base salary, commissions, and significant opportunity for advancement within the company

·         Collaboration – ideas and input are always welcome

·         Casual dress – no suit, no tie, no problem!

·         Health, vision, dental, 401K– we have you covered

·         Hearst Perks! Hundreds of offers and discounts exclusive to Hearst Employees! 

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San Antonio

San Antonio Express-News award-winning journalists deliver the news that matters most to San Antonio, from mom and pop businesses to the global economy, from military homecomings to foreign affairs and from neighborhood struggles to international disasters. The paper has dedicated news bureaus in Austin (together with the Houston Chronicle), McAllen and Washington, D.C.

San Antonio's most enduring source of news and information has expanded to include specialized publications and magazines and the city’s No. 1 website, mySanAntonio.com.


The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, the Enterprise annually has been recognized as one of the top medium-sized newspapers in Texas and five other states.

The Enterprise is the sixth-largest of 15 daily Hearst newspapers. In addition to the daily newspaper in both print and electronic forms and the website beaumontenterprise.com, the Enterprise produces Southeasttexas.com, the weekly Jasper Newsboy, Hardin County News, as well as a bi-weekly real estate magazine and three monthly magazines, VIP, the EventsBook and Lakecaster.


Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that includes sports and feature pages as well as local, state, national and international news. Laredo Morning Times also offers a popular website, lmtonline.com that garners 1.8 million page views per month.


The Plainview Daily Herald was acquired by Hearst in 1979. The newspaper is published in the nation's largest cotton growing region and on the edge of the nation's heaviest concentration of cattle feeding and beef packing operations. Hale County is home to an ethanol plant and the area has realized recent growth in milk and wind energy production.

The Herald is a multiple winner of both the Sweepstakes Award of the West Texas Press Association and the Panhandle Press Association's General Excellence Award, and has been recognized by the Texas Press Association. Its website, myplainview.com, also has won numerous awards.


The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.

The newspaper's special coverage includes the Permian Basin Oil Report, a weekly section devoted to news of the gas and oil industry and the mywesttexas.com website that serves the entire Permian Basin with local news and information.

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Houston Community Newspapers (HCN) is a media group serving more than 25 local communities surrounding Houston’s greater metropolitan area with a total weekly print distribution of more than 520,000 and a digital reach of over 4 million per month to suburban Houston’s most appealing residential and business markets. The Houston Community Newspapers serves residents in Conroe, The Woodlands, Magnolia, Tomball, Spring, Cypress, Humble, Kingwood, Atascocita, Lake Houston, Cleveland, Dayton, Friendswood, Pearland, Pasadena, the Bay Area, Deer Park, Memorial, River Oaks, Bellaire, Katy and Sugar Land, among other communities in those areas.

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