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Product Marketing Manager

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Sales
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Homecare Homebase, LLC
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1802034 Requisition #
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JOB SUMMARY:
 
The Product Marketing Manager is responsible for the execution of marketing programs and campaigns to promote HCHB's highest strategic priority solutions. This person collaborates with product managers, subject matter experts, outside vendors and other staff to create and manage marketing plans, strategies and tactics for product launches, upselling, lead nurturing, etc. to help drive qualified leads for sales and secondarily provide education to sales on product messaging. This person monitors industry trends to ensure campaign relevancy and effectiveness and utilizes marketing automation, SEO, SEM, CRM, webinars and other appropriate tools to develop and execute successful campaigns.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES:
 
Responsibilities for the digital marketing projects can vary, but should include:
  • Work directly with the product managers and marketing team members to plan and implement marketing goals, strategies, and tactics (campaigns) around our suite of products.
  • Use marketing automation to drive conversion and success through creative, integrated, and innovative campaign planning and execution.
  • Use SEO, SEM, CRM, webinars/white papers/case studies/video and other appropriate tools to drive qualified traffic to the sales funnel. Secondarily provide training on these materials for the sales team.
  • Manage multiple marketing projects, as assigned, adhering to efficient marketing and lead generation approaches; work with internal and external subject matter experts and vendors to ensure accuracy and creativity.
  • Collaborate with Marketing Department to ensure consistency of message and branding for all content and materials developed.
  • Work with digital marketing manager to ensure website and digital resources are up-to-date, refreshed with updated content on a regular basis. Develop an annual schedule for refresh.
  • Work with PM and Sales Team (Demo Specialists) on training for messaging around new products and functionality.
  • Work with marketing, PM and Sales Team to develop appropriate collateral and sales materials to use with prospects that illustrate the value proposition of HCHB.
  • Perform market research to support marketing initiatives, as appropriate.
  • Supervise freelancers, including writers, copy editors and vendors (e.g., creative services agencies) when appropriate.

 

REQUIRED SKILLS:
  • Exceptional communication and creative skills.
  • Exceptional copy writing and proofing skills.
  • Demonstrated listening, presentation, and verbal communication skills.
  • Demonstrated organizational and marketing planning skills.
  • Demonstrated interpersonal skills required to collaborate with a variety of internal and external stakeholders. Proven ability to build consensus and work effectively within a cross-departmental team.
  • Demonstrated skills with Microsoft Office applications: Word, Excel, PowerPoint.
  • Dynamic, self-motivated individual.
  • Strong attention to detail.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Highly familiar with a variety of the field's concepts, practices, and procedures.
  • Passion, integrity and energy!
 
EXPERIENCE:
  • Minimum of five years proven experience creating, managing and executing marketing plans, including the creation of digital and non-digital content.
  • Bachelor’s degree in Communications, Marketing, or a related marketing/communications field.
  • Three- to five-year track record of proven success in marketing in healthcare, information technology, or similar field.
  • Knowledge and experience with popular marketing automation systems and processes (e.g., Pardot) and CRM systems (e.g., Salesforce.com).
  • Experience with managing outside vendors including design firms, advertising agencies, PR agencies, web consultants, etc.
  • Experience in healthcare IT, healthcare, or technology-related field a plus.
  • Experience with PowerPoint, InDesign, Photoshop, and Illustrator a plus.

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