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Director of Audience/Consumer Revenue

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Marketing, Communications and Events
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San Antonio Express - News
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1804128 Requisition #
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The Director of Audience/Consumer Revenue is responsible for the strategy, execution and optimization of Consumer Revenue, Home Delivery Volumes and Digital Only Volumes for San Antonio Express.  Reporting directly to the Sr. Director of Audience/Consumer Revenue and the Publisher of the San Antonio Express News, this is a key leadership role at Hearst Newspapers.  This position will be located at the San Antonio Express News offices in San Antonio, Texas.
 
The primary focus of this position is to work with local department heads and Hearst leadership to achieve consumer revenue goals in the categories of: Home Delivery, Digital Subscription, Single Copy, and 3rd Party.
 
A key leadership position within the Consumer Marketing Department the Director of Audience/Consumer Revenue will collaborate closely with Hearst Product, Hearst Data, Audience, Content, Distribution, Finance and Marketing departments across Hearst Newspapers.  This position is an Operating Committee position on the San Antonio Express New Leadership Team
 
 
ESSENTIAL JOB RESULTS AND CRITERIA:
 
  1. Develop and lead the overarching subscriber revenue strategy.
  2. Plan and execute the subscriber revenue plan and achieve the executed plan.
  3. Develop and lead a local sales team to develop sales programs and partnership San Antonio.
  4. This position must demonstrate the ability to create and achieve revenue, expense and sales plans.
  5. Single copy revenue and volume effectiveness is an important part of this role.  You must demonstrate the ability to develop and nurture relationships in key outlets.
  6. Utilize all available marketing channels including, crew, kiosk, events, telemarketing email, digital and print products, social, mobile and others leveraging each channel appropriately.
  7. Analyze and leverage customer data (quantitative and qualitative) to identify and target high value segments and optimize programs and campaigns to further drive expected results (transactions, open rates, etc.).
  8. Develop and forecast CRM program metrics and establish and response baselines/develop reporting structure and process that provides transparency and timely results to market leaders and stakeholders.  Sale Force Marketing Cloud experience is preferred but not mandatory.
  9. Become subject matter expert of the CRM platform(s) utilized from a technology and systems integration aspect and manage contracts with CRM vendor(s) to drive results and operational excellence.
  10. Proactively seek out emerging trends in the pressure channel spaces, inside and outside the newspaper industry and apply best practices and test as appropriate.
  11. Develop strong working relationships within the audience and marketing departments in all four markets and collaborate closely on all aspects of customer engagement/loyalty.
  12. Requires 10% travel
QUALIFICATIONS:
 
Education:                   B.A. / B.S. required; Master’s Degree a plus (Technology, Management, Analytics, Marketing, Database Management)
 
Experience:                 5 - 10+ years executing and growing subscriber portfolio products, preferably with digital properties and/or B2C interactive products.  Product Development and product marketing experience, including product/marketing roadmap creation, requirements documentation, usability testing, and involvement in development efforts through to product deployment. Must have and demonstrate previous successful consumer campaigns that increased awareness/engagement with digital platforms. Must have previous experience with B2C subscription based platforms.

 

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About Us

San Antonio

San Antonio Express-News award-winning journalists deliver the news that matters most to San Antonio, from mom and pop businesses to the global economy, from military homecomings to foreign affairs and from neighborhood struggles to international disasters. The paper has dedicated news bureaus in Austin (together with the Houston Chronicle), McAllen and Washington, D.C.

San Antonio's most enduring source of news and information has expanded to include specialized publications and magazines and the city’s No. 1 website, mySanAntonio.com.

Beaumont

The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, the Enterprise annually has been recognized as one of the top medium-sized newspapers in Texas and five other states.

The Enterprise is the sixth-largest of 15 daily Hearst newspapers. In addition to the daily newspaper in both print and electronic forms and the website beaumontenterprise.com, the Enterprise produces Southeasttexas.com, the weekly Jasper Newsboy, Hardin County News, as well as a bi-weekly real estate magazine and three monthly magazines, VIP, the EventsBook and Lakecaster.

Laredo

Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that includes sports and feature pages as well as local, state, national and international news. Laredo Morning Times also offers a popular website, lmtonline.com that garners 1.8 million page views per month.

Plainview

The Plainview Daily Herald was acquired by Hearst in 1979. The newspaper is published in the nation's largest cotton growing region and on the edge of the nation's heaviest concentration of cattle feeding and beef packing operations. Hale County is home to an ethanol plant and the area has realized recent growth in milk and wind energy production.

The Herald is a multiple winner of both the Sweepstakes Award of the West Texas Press Association and the Panhandle Press Association's General Excellence Award, and has been recognized by the Texas Press Association. Its website, myplainview.com, also has won numerous awards.

Midland

The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.

The newspaper's special coverage includes the Permian Basin Oil Report, a weekly section devoted to news of the gas and oil industry and the mywesttexas.com website that serves the entire Permian Basin with local news and information.

Houston Community Newspapers

Houston Community Newspapers (HCN) is a media group serving more than 25 local communities surrounding Houston’s greater metropolitan area with a total weekly print distribution of more than 520,000 and a digital reach of over 4 million per month to suburban Houston’s most appealing residential and business markets. The Houston Community Newspapers serves residents in Conroe, The Woodlands, Magnolia, Tomball, Spring, Cypress, Humble, Kingwood, Atascocita, Lake Houston, Cleveland, Dayton, Friendswood, Pearland, Pasadena, the Bay Area, Deer Park, Memorial, River Oaks, Bellaire, Katy and Sugar Land, among other communities in those areas.

Our Papers

Our Values

Internal/External Customer Focus

Treat our customers the way we want to be treated.

Vision

Articulate a clear vision of what is to be accomplished.

Trust

Deliver in ways that are consistent and expected.

Integrity

Set the highest standards of character, honesty and fairness.

Creativity & Innovation

We achieve leadership through creative solutions.

Transparency

Open exchange of communication to customers and employees.

Community Involvement

Above all, we exist to inform, enlighten and serve the public interest.