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Director, Newsroom Audience

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Content and News
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San Antonio Express - News
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1903557 Requisition #

Job Description: We’re looking for an ambitious, creative leader with a combination of news and marketing skills to take on a mission-critical challenge: growing our digital subscriber base. The San Antonio Express-News seeks candidates with a track record of increasing digital subscriptions for a news organization. The ideal candidate will have journalism experience, a strong commitment to journalism values, deep fluency in audience analytics, digital marketing savvy and the ability to work effectively across editorial and business-side departments.

  The San Antonio Express-News, the third largest daily newspaper in Texas, has been gaining digital subscribers at a rate of 20% to 30% per year. We now seek to turn that gradual, organic growth into dramatic growth. The director of audience will lead that effort by working closely with editors, reporters, consumer marketers and others. This is a tremendous opportunity for an up-and-coming digital journalist eager to show what they can do and make a name within a large, diversified media company with numerous opportunities for advandement.

 

Requirements: 

·         This position is full-time. 

·         This position requires management experience.

·         3 or more years in a marketing or audience role.

·         Track record of audience growth success.

·         Obsession with digital metrics.

 

Duties:

·         Develop and execute an audience strategy for The Express-News newsroom that would increase key traffic segments three-fold.

·         Work with journalists committed to growing subscriber and prospect audiences while keeping focused on subscriber retention. 

·         Create off-platform strategies and maintain relationships with third-party partners.

·         Work with digital producers, editors and writers on innovative packages and new ways of storytelling.

·         Provide regular insights and training to journalists and leaders across the newsroom so they can contribute to audience-building goals.

 

Our mission: The Express-News is the third-largest daily paper in Texas, delivering quality journalism to one of the country’s fastest growing cities.

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About Us

San Antonio

San Antonio Express-News award-winning journalists deliver the news that matters most to San Antonio, from mom and pop businesses to the global economy, from military homecomings to foreign affairs and from neighborhood struggles to international disasters. The paper has dedicated news bureaus in Austin (together with the Houston Chronicle), McAllen and Washington, D.C.

San Antonio's most enduring source of news and information has expanded to include specialized publications and magazines and the city’s No. 1 website, mySanAntonio.com.

Beaumont

The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, the Enterprise annually has been recognized as one of the top medium-sized newspapers in Texas and five other states.

The Enterprise is the sixth-largest of 15 daily Hearst newspapers. In addition to the daily newspaper in both print and electronic forms and the website beaumontenterprise.com, the Enterprise produces Southeasttexas.com, the weekly Jasper Newsboy, Hardin County News, as well as a bi-weekly real estate magazine and three monthly magazines, VIP, the EventsBook and Lakecaster.

Laredo

Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that includes sports and feature pages as well as local, state, national and international news. Laredo Morning Times also offers a popular website, lmtonline.com that garners 1.8 million page views per month.

Plainview

The Plainview Daily Herald was acquired by Hearst in 1979. The newspaper is published in the nation's largest cotton growing region and on the edge of the nation's heaviest concentration of cattle feeding and beef packing operations. Hale County is home to an ethanol plant and the area has realized recent growth in milk and wind energy production.

The Herald is a multiple winner of both the Sweepstakes Award of the West Texas Press Association and the Panhandle Press Association's General Excellence Award, and has been recognized by the Texas Press Association. Its website, myplainview.com, also has won numerous awards.

Midland

The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.

The newspaper's special coverage includes the Permian Basin Oil Report, a weekly section devoted to news of the gas and oil industry and the mywesttexas.com website that serves the entire Permian Basin with local news and information.

Houston Community Newspapers

Houston Community Newspapers (HCN) is a media group serving more than 25 local communities surrounding Houston’s greater metropolitan area with a total weekly print distribution of more than 520,000 and a digital reach of over 4 million per month to suburban Houston’s most appealing residential and business markets. The Houston Community Newspapers serves residents in Conroe, The Woodlands, Magnolia, Tomball, Spring, Cypress, Humble, Kingwood, Atascocita, Lake Houston, Cleveland, Dayton, Friendswood, Pearland, Pasadena, the Bay Area, Deer Park, Memorial, River Oaks, Bellaire, Katy and Sugar Land, among other communities in those areas.

Our Papers

Our Values

Internal/External Customer Focus

Treat our customers the way we want to be treated.

Vision

Articulate a clear vision of what is to be accomplished.

Trust

Deliver in ways that are consistent and expected.

Integrity

Set the highest standards of character, honesty and fairness.

Creativity & Innovation

We achieve leadership through creative solutions.

Transparency

Open exchange of communication to customers and employees.

Community Involvement

Above all, we exist to inform, enlighten and serve the public interest.