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Digital Sales & Marketing Director

Midland Reporter-Telegram
1701354 Requisition #
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This position is accountable for the execution of the Digital sales plan in our West Texas market of Midland. 


This position is responsible for Digital revenue retention, new business development and new product launch goal attainment.  Possesses the highest product and value proposition knowledge to develop and attain sales results to high performance.   




·        Reporting to the Publisher, manages sales performance for the team. The Digital Sales & Marketing Director provides input to leadership regarding market conditions, competition and effectiveness of customer incentives and may recommend actions to gain market share.


·        Accountable for the full scope of management of sales people including establishing and measuring sales goals, providing performance feedback & coaching and issuing disciplinary actions.


·        Works with the Multi-Media Vendors and Hearst Digital teams to ensure that each AE’s are knowledgeable and able to sell the full array of products.


o   Works/rides with each AE to ensure product knowledge, value proposition and market incentives to effectively propose solutions. Builds effective development plans for the success of each AE.


o   Certifies all members of the Advertising team in product knowledge and value proposition.


o   Establishes and monitors key pacing metrics and conducts periodic pipeline review to effectively forecast results.


o   Coaches, develops and monitors behavior and results to determine development needs. 


o   The Digital Sales & Marketing Director must be able to train team members and personally lead customers through conversations of:


·        Will work with the leadership to establish market and sales goals for the canvasses.


o   May be assigned as “Canvass Leader” by the Division Manager for selected campaigns.


o   Conducts aspects of Pre-Canvass, Workforce, Kickoff and Campaign planning as assigned.


o   Directly accountable that each campaign is properly executed to achieve goals per standards.


·        Effectively executes local plan resources (e.g. RCFs, incentives) within plan requirements.


·        Properly manages contest resources to drive sales outcome and DMP behavior.


·        Travels to designated offices as required.


·        Performs other related duties as assigned.




·        A 4-year business degree preferred. 


·        A minimum of 1 years of Sales management experience is required, preferably in an internet/digital environment. 




·        Strong leadership abilities with the ability to build an effective team. Capable of developing team members consistent with the sales training, value proposition and goals of the canvass.


·        Superior Internet/Digital and Print product knowledge and personal selling skills.


·        Strong Microsoft Office skills including Power point, Excel and Word


·        Good organization and communication skills required (verbal and written). Ability to share vision and gain buy-in (build loyalty).  Performance oriented leader with sound ability to manage team to daily outcomes. Ability to achieve goals through their team.


·        Local market analytics and a solid set of computer skills are needed. Must have an in depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass.


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San Antonio Express-News award-winning journalists deliver the news that matters most to San Antonio, from mom and pop businesses to the global economy, from military homecomings to foreign affairs and from neighborhood struggles to international disasters. The paper has dedicated news bureaus in Austin (together with the Houston Chronicle), McAllen and Washington, D.C.

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The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, the Enterprise annually has been recognized as one of the top medium-sized newspapers in Texas and five other states.

The Enterprise is the sixth-largest of 15 daily Hearst newspapers. In addition to the daily newspaper in both print and electronic forms and the website beaumontenterprise.com, the Enterprise produces Southeasttexas.com, the weekly Jasper Newsboy, Hardin County News, as well as a bi-weekly real estate magazine and three monthly magazines, VIP, the EventsBook and Lakecaster.


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The Herald is a multiple winner of both the Sweepstakes Award of the West Texas Press Association and the Panhandle Press Association's General Excellence Award, and has been recognized by the Texas Press Association. Its website, myplainview.com, also has won numerous awards.


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