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Senior Manager of Audience Development

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Operations
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San Francisco Chronicle
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1901753 Requisition #

Senior Manager of Audience Development

 

Hearst Newspapers/SF Chronicle is looking for an experienced consumer marketing professional to manage and grow its subscription-based sales operation in the San Francisco Bay area. If you thrive in a competitive environment, excel at turning customer metrics into exceptional sales strategies and are a whiz at uncovering new customer segments and sales opportunities, we want to talk to you!

 
 
What You’ll Do
  • Kiosk and event sales and telemarketing
  • Manages and responsible for all circulation home delivery sales and retention functions
  • Meet or exceed budgeted sales goals as tied to circulation volume
  • Seek out and direct new customer segments and sales opportunities, initiating action plan to advance and procure new business for the company
  • Design programs targeting specific segments of the market based on optimal performance and return on investment according to advertiser desirability
  • Lead new B2B digital content licensing and corporate subscription program
  • Work cross-departmentally to identify new sales opportunities
  • Identify new online programs to support sustainable growth of entire portfolio of products
  • Strategically transition from low-performing start sources to new business growth opportunities   
  • Participate on intra and inter departmental marketing task forces
  • Develop and manager budget for sales and retention
  • Evaluate existing and emerging technology for strategic opportunities and tactical functions
  • Oversee the development of a comprehensive retention/loyalty program, with emphasis on core customer recognition
  • Develop and manage a customer membership program
  • Analyze all customer touch points and review/revise promotional messaging to properly position the value of being a customer
  • Work with home delivery to ensure service levels meet goals; develop outreach program for customers that experience chronic service issues
  • Oversee all sales and retention reporting
  • All other tasks as requested by senior management
 
 
Required knowledge/experience:
 
  • Experience managing a B2C sales operation in a competitive market
  • Five to ten years of consumer marketing experience, preferably in an online and offline subscription-based environment
  • Experience supporting a comprehensive customer retention strategy
  • Ability to make oral presentations
  • Four-year degree in Marketing, Business or related consumer marketing experience
  • B2B sales experience a plus
  • Managing projects that drive efficiencies to the sales operation
 
Essential Skills:
  • Develop sales strategies, tactics, and techniques based on the feedback of customers and the market environment
  • Focus selling message on needs of the customer
  • Able to manage effectively a cross-functional team
  • Experience in developing a sales strategies and performance metrics
  • Exceptional verbal and written communication skills
  • Leadership ability, entrepreneurial attitude
  • Strong computer skills using Microsoft Office
  • Strong training and presentation skills
  • Excellent negotiation and sales skills
  • Able to work under pressure
 

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The Hearst Bay Area Network

Hearst Bay Area, Northern California’s largest news media and services group, is a division of Hearst Corp. Recognized most locally by two of our content brands – San Francisco Chronicle or SFGATE – Hearst Bay Area offers a comprehensive suite of multi-touch solutions unmatched by local competitors.

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Hearst Bay Area’s full-service integrated marketing and media agency dedicated to bringing Madison avenue expertise and resources to clients at the regional level - powerful enough to bring a mass audience, and flexible enough to feature unique solutions for niche audiences.

San Francisco Chronicle

Editorial content that’s been cherished for over 150 years - The Chronicle continues to break new ground, achieving accolades and continuing to evolve.

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Learn about our leadership team

Bill Nagel – Publisher - Bill Nagel joined the San Francisco Chronicle as Publisher & CEO in 2018 and is responsible for all aspects of the media company. The Chronicle is the largest newspaper in Northern California. Previously, Nagel was Vice President of Audience and Operations at Cox Media Group, where he was responsible for growing the digital and print audience business at CMG’s newspaper markets. Prior to that, he was Executive Vice President, Shared Services at Tribune Publishing, responsible for growing the company’s manufacturing, distribution and classified operations businesses as well as leading its strategic sourcing division. He held various corporate positions running marketing, circulation and operations for Tribune after being promoted from the Los Angeles Times, where he guided the growth in profitability of its circulation, manufacturing and delivery businesses. He also had responsibility for the Times’ marketing division and launched the company’s digital subscription business. Nagel joined the Times after a successful stint as Senior Vice President of Business Channels for the San Diego Union-Tribune, overseeing both consumer and advertising revenue development. In addition, he was instrumental in developing and executing the Union-Tribune's business strategy, including managing the launch of several successful new products. Nagel started his career with the Chicago Tribune in 1988. He holds a BS degree from the University of Illinois and an MBA from Northern Illinois University.

Audrey Cooper – Editor-in-Chief - Audrey Cooper is the editor in chief of the San Francisco Chronicle, the first woman to fill the role in the company’s 151-year history. She is also the youngest woman ever named as the top editor of a major U.S newspaper-based company. San Francisco magazine has declared her one of the city’s most powerful women. Editor and Publisher magazine named her one of the world’s "Top 10 Women to Watch" and Advertising Age named her one of their "Top 40 under 40."

Mick Cohen – SVP of Consumer Sales for Hearst Newspapers - Mick Cohen is SVP of Consumer Sales for Hearst Newspapers. Mick oversees the management of a consumer strategy that helps ensure the group achieve its digital revenue and volume goals. Mick is also responsible for the execution of consumer sales and engagement initiatives for Hearst Newspapers. Mick joined The Chronicle in 1997 as a market research analyst and quickly worked his way up through a series of promotions to circulation director and then to vice president of circulation. In 2003, he won the Hearst Marketing Excellence award. He left The Chronicle from 2004 to 2007 to serve as director of acquisition and retention for the Dallas Morning News. Mick earned a Master’s Degree in International Trade and Diplomacy from the University of Kentucky.

Renee Peterson – VP of Human Resources - In her role, Peterson designs and implements relevant, business-driven human resources practices for Hearst’s growing stable of 22 dailies and 64 weeklies reaching more than 42 million unique visitors across the U.S. with related mobile websites and digital products. With more than 4,000 employees across the nations, Hearst Newspapers also operates digital marketing services and directories businesses under the LocalEdge brand. Before joining Hearst in 2013, Peterson was director of human resources for Hargrove, Inc., a general contractor for trade shows, events and custom exhibits, from 2011 to 2013, and director of the HR business partners group at Electronics for Imaging from 2010 to 2011. From 1996 to 2009, Peterson held various HR leadership positions at McAfee, Inc./Secure Computing Corporation.

Brandon Mercer – Executive Producer SFGATE - Brandon M. Mercer runs SFGATE.com, the fifth largest newspaper website in the U.S. reaching 30-35 million people monthly. As overall manager of site content and operations, he guides a digital-only team in daily production of dozens of buzzy, trending stories, capturing the conversations in the Bay Area. He also oversees the operation of the site, from section layouts to video partners, utility tools for readers, to programmatic and passive revenue drivers. He made the career shift to digital after two decades in local and network television news as an executive producer, assignment manager, and large market newsroom director. He's known as a constant innovator, creating synergistic partnerships and finding creative ways to produce and deliver content in always-on, breaking news environments.

Christina Howell – Vice President, Finance - Christina joined the San Francisco Chronicle in April 2016 where she is responsible for financial planning, analysis and accounting. Prior she was head of global FP&A for StubHub, the global ticket marketplace. Previously she was VP Finance, Transformation at Levis Strauss & Co where she also held numerous finance positions over a decade in corporate, brand and supply chain finance. She is a member of the Chartered Institute of Public Finance & Accountancy and has a Bachelor’s degree in politics from Bristol University.

Ginger Neal – Senior Vice President, Advertising - Ginger Neal joined the San Francisco Chronicle July 2015 and is responsible for driving revenue through new strategies, business models and modern sales tactics. Previously, she served as Chief Revenue Officer of the Post Bulletin; headed the turnaround as President of Lion Heart Digital, a digital advertising agency; oversaw digital for Impremedia corporation as Senior Vice President, a Hispanic newspaper, and as Chief Executive Officer launched and funded a startup Modestyle, a backend ecommerce solution for clothing manufacturers. Her media career started at the Orange County Register where she oversaw new business and launched a variety of new revenue streams including ocregister.com in 1995.

Sarah Morse Cooney – Vice President, Marketing - Sarah Morse Cooney is the VP of Marketing for the San Francisco Chronicle/SFGATE. She is responsible for developing strategic multi-platform programs that drive sales revenue, implementing and managing in-house marketing objectives and tactics that shape the brand, drive circulation acquisition and retention goals, and identify strategic partnerships that enhance local community relations and grow incremental ad spend. Prior to joining the Chronicle/Hearst, Sarah oversaw Marketing for Dwell, a media company devoted to modern architecture and design, from 2012 to 2014. From 2007 to 20012, she held various Marketing positions at Veranda/Hearst Magazines. Sarah has served on the board of the Chronicle Season of Sharing Fund for the past two years. Sarah holds a bachelors degree from Lehigh University in Pennsylvania.

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