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Digital Media
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San Francisco Chronicle
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1901484 Requisition #
Social Media Manager

It has been said, “if you want to do a start-up, do it inside a Billion dollar company”.  At 46Mile we agree.  We are a start-up marketing consultancy and full-service agency funded by Hearst Corporation.  Our charter is to provide large regional brands the level of service and marketing resources typically reserved for large national and global brands.  If you want to work with the biggest brands in the Bay Area; if you want to have access to business owners, CEOs and founders;  if you want to have a direct impact on growing regional brands into multi-regional brands and a national brands and if you want to have access to everything Hearst from ad technology and research to video studios and publishers ranging from TV like ESPN and A&E to Magazine like Cosmopolitan, Marie Clair and Road & Track to News like San Francisco Chronicle and Buzzfeed then you need to join our team.  It’s a start up, but with all the resources, support and stability of our Billion-dollar parent, including employee benefits.  We’ll do over $5M in revenues this year, our first full year.  Jump on board if you can and hang on!
 
The Social Media Manager is responsible for implementing paid search, paid & earned social and SEO strategies for clients. This person can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.  If you have managed search & social media campaigns and find the puzzle intriguing, we want to talk to you.  We have some of the best in the business for you to learn from.
 
Responsibilities: 
  • Search (discovery and expansion), review and editing of ad creative copy, review and analysis of site performance metrics
  • Implementing bidding strategies, budgeting, ad copy testing, landing page testing, etc.
  • Proving recommendations based on of large amounts of existing data
  • Metrics reporting, including the use of statistical approaches to analyze, accurately track and communicate results
  • Refine, organize and optimize existing search campaigns
  • Increase high-quality traffic volume and revenue while maintaining or lowering CPA costs
  • Monitoring daily reports and make appropriate adjustments to maximize KPIs
  • Run tests on new beta and product offerings, report on learnings
  • Provide insights, data and analysis to help develop presentations
  • Attend strategy meetings and client calls
  • Identify internal process improvements to increase efficiency and scalability
  • Become a positive and influential presence for the digital team internally and with external partners
  • Some travel to Bay Area offices for client meetings
Qualifications:
  • 2+ years of experience with paid search & social executions
  • Experience and advanced knowledge of AdWords, Bing Ads, Facebook, SEO, Google Analytics, Instagram & Pinterest
  • Ability to prioritize in a fast-paced and dynamic work environment
  • Well-organized, self-directed
  • Experience with bid management tool Kenshoo preferred
  • Proficiency with Google Display Network, Remarketing for Search, and Ad Extensions
  • Well-versed in Microsoft Excel reporting and analytical tools (Filters, VLookups, & Pivot tables), and the ability to analyze and interpret data
  • Ability to build-out an account end-to-end (keywords, ads, campaigns, settings), analysis, and reporting
  • Experience executing daily management of campaigns for Paid Search & Social based on strategic approach and recommendations
  • Ability to clearly articulate strategy and recommendations in a clear, professional manner via verbal and written communications
  • Exceptional customer service and communication skills

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World class journalism with a local perspective.

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Agencies

Full service marketing solutions with regional expertise.

Real insight. Anywhere. On any device.

Hearst Newspapers is leveraging technology to transform the way journalism delivers news to local communities. Award-winning journalists that get to the heart of the story collaborating with editors, designers, marketers, developers and engineers to deliver relevant content that educates, informs and entertains – all with a local perspective.

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Leadership

 

Robertson Barrett was named president of digital media for Hearst Newspapers in January 2016. He is responsible for all digital development and product innovation of the next wave of news, information and entertainment across Hearst Newspapers’ local markets.

Prior to joining Hearst, Barrett oversaw Yahoo's owned and operated media properties, content strategy and major partnerships, as well as Yahoo Media's collaboration with Yahoo Product divisions. His work in 2014-15 included high-profile hires (including Katie Couric and David Pogue), creation and development of new owned and operated verticals, off-network content distribution and execution of major media partnerships.

 

Mike DeLuca is senior vice president, digital of Hearst Newspapers and chief executive officer of LocalEdge.

DeLuca previously served as chief revenue officer at Savored, which was acquired by Groupon in 2012. At Groupon, DeLuca held the role of VP of sales, and prior to that, he served as senior vice president, sales and operations for AOL Local.

 

Renee Peterson is vice president of human resources for Hearst Newspapers.

In her role, Peterson designs and implements relevant, business-driven human resources practices for Hearst’s growing stable of 22 dailies and 64 weeklies reaching more than 42 million unique visitors across the U.S. with related mobile websites and digital products. With more than 4,000 employees across the nations, Hearst Newspapers also operates digital marketing services and directories businesses under the LocalEdge brand.

 

Michael Gorman is the vp of consumer sales for the Newspaper Division. In this role, he oversees all consumer marketing and sales efforts, including customer communication, retention and subscriber relations and services, across Hearst Newspapers’ 15 daily papers.

Gorman has held the role of vice president of consumer sales for the Houston Chronicle, Hearst’s largest newspaper and overall consumer marketplace, since 2013. Before joining the Houston Chronicle, Gorman served as director of west regional consumer sales for Gannett Publishing Services. Previously, he was director of consumer sales at The Arizona Republic from 2006 to 2011, and prior, he was director of membership and fulfillment at ESPN. Gorman began his career in sales and marketing at The Seattle Times Company.