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Sr. Product Manager – Subscriber Journey

Technology & Product Development
Newspaper Administration
1803317 Requisition #
Hearst Newspapers Digital is seeking a mission-driven leader to create world-class subscriber experiences for our local news business. Our growth is driven by connecting with our readers on a deeper level and bringing products to market that delight our readers and provide a valuable experience worth paying for. This role will lead the revitalization and re-conception of user experience on key touchpoints between our current (and potential) subscribers and our products - including web, mobile apps, email and off-platform channels.

An ideal candidate:
• You don’t just build, you drive growth:
You will work closely with marketers and audience developers to drive audience and revenue growth through marketing efforts (paid media, paid / organic social, email) and partnership / distribution deals
• You goal toward business outcome, not task completion:
You are a highly analytical and disciplined product owner who reports on weekly activities and KPI’s to key
• You love to own things and thrive under accountability:
As product owner, you will develop the product strategy, roadmap, oversee product ROI and work with cross functional teams to execute on the roadmap. You are ultimately responsible for the overall success of your products.
• You are a leader, first and foremost.:
You will help inspire, motivate and drive your cross functional team (who don’t report to you) consisting of market stakeholders, engineering, design, editorial, marketing / sales and business development toward continued success and growth of your products
stakeholders and integrate corporate objectives into brand and product strategies
• You know Agile but are pragmatic enough to know when and how to use it:
You will build small, launch quick, test and iterate your way toward the full product vision and business goals - sometimes under enormous pressure to do the opposite

This professional will be responsible for:
• Revamp subscriber journey & user experience on premium websites and mobile apps (Pay meter, User Profile, Offer page Experience, Check-out path, Account mgmt., Entitlements)
◦ Ongoing, data-centered monitoring and iteration of key subscription funnels and user paths to improve conversion rates and customer satisfaction
• Work closely with consumer marketing to develop data-centric mapping of your journeys from first visit to subscription conversion to retention
• Collaborate with BI and marketing team on LTV, retention curves and churn analysis
• Collaborate with marketing team on tools & user experience around CRM and cross-channel marketing (marketing emails, website interstitials, customer journeys)
• Collaborate with product managers and editorial team on premium vertical products (e.g. Texas Sports Nation, The Measure & others)
• Product Planning & Product Development:
◦ Monitor competitive landscape, industry trends, and sales/customer feedback to identify user needs & trends and product opportunities
◦ Create product requirements and partner with engineering and design to create amazing user experiences and products that solve problems and drive business value
◦ Work closely with stakeholders in various Hearst Newspaper markets (including SF Chronicle, Houston Chronicle and others) to champion and roll-out new products and enhancements
• Business Analysis:
◦ Conduct quantitative analysis to manage financial performance for assigned product(s) and recommend commercial tactics to ensure revenue and profit goals are achieved.
◦ Collect customer, market trend, usage, and conversion data to inform product development and audience development plans

Requirements :
• Bachelor's Degree required
• 5+ years product management experience in consumer-facing digital media and / or subscription products that deliver content in text, video, interactive, audio (podcasts, Alexa Skills, etc.)
• 3+ years product management experience in conceiving, creating and iterating digital subscription user experiences – including marketing funnels, transaction / checkout flows, new customer onboarding, account / subscription management
• Thrive in a fast-paced start-up environment
• Superior verbal and written communication skills; superior presentation skills
• Superior inter-personal skills with all levels including executive management
• Conceptual & analytical thinking is a must
• Experience with Agile a plus
• Strong organizational and project management skills

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Our Mission

To develop a diverse set of digital products for Hearst Newspapers, targeting long-term revenue success through audience growth, engagement, and a focus on quality consumer experiences informed by data.

Our Leadership Team

Robertson (Rob) Barrett, President Digital Media Group for Hearst Newspapers

"Hearst has always been extraordinarily entrepreneurial, and no media company is better positioned to super-serve its local markets with digital media."

Robertson Barrett is the President of Digital Media for Hearst Newspapers. In this role, Barrett has responsibility for all digital development and product innovation across Hearst Newspapers' local markets. He previously oversaw Media Strategy and Operations at Yahoo after three years as vice president of Yahoo News and Yahoo Finance. Prior roles include Chief Strategy Officer of Idealab's Perfect Market, Executive Vice President of Tribune Interactive, where he ran online properties in 40 U.S. markets, and Senior Vice President for digital at The Los Angeles Times. Earlier in his career, Barrett helped launch ABCNews.com and Time.com and spent four years as a staff writer for The News & Observer in Raleigh, N.C. He holds a bachelor’s in ancient Greek from Duke University and a master’s in public policy from Harvard University.

Fergal Carr, Senior Vice President, Consumer Product

"The next evolution of digital publishing will occur by pairing intuitive and elegant interfaces with engaging advertising products, enhanced by user data. I look forward to spearheading this initiative, and to advancing the consumer experience across the full spectrum of Hearst Newspapers properties."

Esfand Pourmand, Senior Vice President, Revenue

"We are well positioned to leverage technology, build data-driven products, and bring a fresh perspective to product development with the goal of delivering the maximum value to our local media markets and businesses."

Karen Brophy, Senior Vice President, Strategy and Operations

"The Strategy and Operations team is responsible for two key priorities: creating new businesses and related products and managing the operations for our current business lines. Our team is constantly looking at levers to grow our audience and our business. Some key product lines for the team in 2017 are Video, Content Marketing, New Vertical Products, and Commerce. The team is also handles new business development and acquisitions."


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