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Social Media Manager - Cosmopolitan

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Digital Media
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National Magazine Co
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1900460 Requisition #
SOCIAL MEDIA MANAGER – Cosmopolitan UK
BRAND/DEPARTMENT: COSMOPOLITAN UK DIGITAL
REPORTS TO: DIGITAL EDITOR

Cosmopolitan.com/UK is looking for a witty, creative, data-obsessed Social Media Manager to lead the brand’s social strategy, driving engagement and growth across all of our social channels. Working closely with the Snapchat Editor and Animator to produce our award-winning Snapchat Discover channel, as well as the Multimedia Producer to implement a successful video strategy, the Social Media Manager will be responsible for amplifying Cosmopolitan’s presence across our Instagram, Twitter, Facebook and YouTube channels.

MAIN PURPOSE OF THE JOB

To oversee the day-to-day running and long-term strategy of Cosmopolitan UK’s social media channels including Instagram, Facebook, Twitter, Pinterest, Snapchat and YouTube with a goal to grow and engage the Cosmopolitan audience. 

MAIN DUTIES AND RESPONSIBILITIES

- Defining a strong social media strategy to retain and increase engagement, referral traffic and followings.
- Use creativity and the sharp, witty Cosmo tone to drive traffic to the website from all social media platforms. 
- Manage the daily publishing schedule across our Instagram, Facebook and Twitter channels.
- Oversee the day-to-day running of our Cosmopolitan UK Snapchat Discover channel by working closely with the Snapchat Editor and Snapchat Animator.
- Work closely with the Multimedia Producer to determine a strong and viable video strategy to be implemented across our social platforms, as well as on-site.
- To be intrinsically aware of current and future trends in social and how they apply to Cosmopolitan UK.
- Lead the social media coverage of live ‘moments’ including events and TV shows.
- Daily monitoring of Crowd Tangle to see what’s trending on social and communicate content opportunities to section editors and writers.
- Work closely with section editors on developing social franchise ideas based on key learnings and overall strategy.
- Weekly reporting of social successes, trends and engagement.

PERSON SPECIFICATION

- A proven track record of running social media for a large-scale brand.
- A thorough understanding of each social media platform and best processes for publishing.
- Comprehensive experience working with Google Analytics and social media analytics tools such as CrowdTangle, Dash Hudson and individual platform analytics is essential.
- Passionate about the Cosmopolitan brand, with a thorough understanding of our audience, our tone and what our priority platforms and formats are. 
- The ability to implement and deliver a clear and cohesive platform-by-platform strategy that feeds into our overall brand goals, communicating this in a way that motivates and inspires.
- Be passionate about pushing boundaries, creating shareable, engaging and innovative social content that drives the brand forward.
- Photoshop experience is definitely preferred.
- Experience managing direct reports preferred but not essential.
- Flexible working attitude and collaborative team player, ready to cover breaking news, generate meme ideas and remain calm under pressure. 


Please include your CV and the below:


One example of how you would seed this story across Facebook, Twitter and Instagram, with headline, sell and image suggestions. 

https://www.cosmopolitan.com/uk/entertainment/horoscopes-monthly/a25778910/march-2019-horoscope-taroscope-tarot-reading/
 
One Instagram stories franchise idea
One video franchise idea to run on YouTube
A brief covering letter of no more than 500 words explaining why you’re perfect for this role and detailing what you’d want to do with Cosmopolitan’s social media output over the next 6 months.

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