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Senior Analyst, Paid Search & Social

Digital Media
iCrossing, Inc
2001066 Requisition #
Why iCrossing

We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit.  What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.

The impact you’ll have

As a Senior Search and Social Analyst, you will be instrumental in the smooth running of paid search and social campaigns.  Your understanding of the different levers that can be used to optimize search / PPC campaigns will contribute to meeting and exceeding the KPIs set.  As a Senior Analyst, you will be able to coach more junior members to help them acquire foundational search knowledge.  By participating in strategy meetings, you can bring your perspective as a do’er to strategies being discussed and offer ways to create efficiencies and improve results in paid media campaigns.

What you’ll do
  • Research clients' websites to understand online goals and objectives.  Develop keywords and phrases relevant to business model
  • Assist in development of search and social media plans (research, targeting, and network distribution, keyword building, ad copy writing, etc.) and building effective relationships with all vendors
  • You will develop advertising copy / messaging for clients’ media campaigns adhering to the search engine specifications and guidelines
  • Responsible for proofreading content and ensuring quality of message
  • Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.  You will attend regular status calls participating as appropriate
  • Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement
Who you are
  • You will understand the language of search / SEM which means at least one (1) year of experience in search engine marketing/paid search (ie: experience with bid management and adjustment of search media campaigns across multiple sites, keyword building and writing effective copy, highly relevant and targeted to clients' products and/or services)
  • Minimum of 12 months of experience in paid social marketing (ie: experience with creating and launching ads, pulling and analyzing data, creating reports and decks, leading client calls, assisting with strategy and developing of media plans
  • Experience working in Facebook, Instagram, Twitter, and Pinterest
  • You will have experience with internal site visitor reporting/tracking software (Google Analytics, Adobe Analytics, etc.)
  • You have DR experience and may have worked the retail vertical
  • You may have had exposure to a 3rd party bid management software such as Kenshoo, Marin or Adobe
  • You like to identify processes that can be improved and can communicate your ideas to a supportive team
  • Your Excel skills will include being able to quickly create pivot tables and charts to showcase results.  You will regularly use VLookup and macros to facilitate analysis of large data sets
  • You pride yourself on your ability to handle multiple tasks in a fast-paced environment, under tight deadlines without losing track of the details
  • You exhibit enthusiasm, passion, creativity and commitment to digital advertising with a particular thirst to improve your knowledge of paid search

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An Agency For A Modern World

In an age of disruption and complexity for all brands, clients turn to us for smart, harmonious solutions that drive their businesses ahead.

19 Offices. 11 Countries. Unlimited Potential.

19 Offices. 11 Countries. Unlimited Potential.

iCrossing Cares

In every level of our organization, giving back is in our DNA. We created iCrossing Cares, an annual week-long global philanthropy initiative, to give back to our local communities. Recent projects include hosting a field day for students in Chicago, landscaping Golden Gate Park in San Francisco, and volunteering at a food bank in Dallas. In addition to iCrossing Cares, we also encourage every employee to take at least one day off per year to give back in a way that’s meaningful to them.

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Our motto is simple: Bring your whole self to work. Our employees are comfortable being themselves, embracing each other’s differences and supporting their teams. When you bring your whole self, you’re saying “yes” to being who you are. To being authentic. To trusting that your coworkers will accept your unique contributions. It’s what makes our company culture — and our work — stand out.

Innovative solutions are born from an inclusive environment. That’s why TheSocial fosters a diverse culture and encourages iCrossing employees to be conscious change-agents.

We think of ourselves as a motley crew of culturally aware marketers. TheSocial steers the agency toward this vision by actively seeking out the support and celebration of an ever-changing culture. It’s a counterbalance to homogenous thinking.

TheSocial works to keep iCrossing in tune with the community it serves. Our goal is to make our agency a smarter, more welcoming place for people to bring their whole self to work.

iCrossing Women’s mission is to empower the company’s women to achieve their professional goals. In creating a supportive community, we hope to foster the attributes women bring to their teams, elevate the discourse around women and their accomplishments, and facilitate the path to leadership. This group aims to give women not just one seat at the table, but many — and to celebrate all the ways iCrossing benefits from their contributions.

iCrossing is committed to our people’s personal and professional development. This includes many kinds of learning, ranging from live-facilitated and self-guided internal courses to third-party partnership offerings, conferences, seminars and informal learning situated in practice. We provide our employees continuous learning opportunities from our technology partners including Facebook, Google, BING etc. We have amazing opportunities to hear directly from industry and political leaders through Hearst’s Speakers Series, Master Class.

Our Story

iCrossing has been unleashing brand potential for 19 years and counting. Since then, we’ve expanded to nearly 1,000 employees in 10 countries – with offices throughout the United States, Europe, Latin America and Asia. And it’s all thanks to the power of potential. Our clients include Amazon, Bayer, Bridgestone, Blue Cross Blue Shield, BMW Group, Church & Dwight, DIRECTV, LEGO, LG, L’Oréal, Microsoft, NBA, PepsiCo, SAP, SiriusXM Radio, Starwood and Toyota.

People today expect more from brands. We’re an agency that sits at the crossroads of pretty and gritty. We relish the chance to outthink and out-hustle everyone else. We celebrate individuals and diverse points of view. We embrace our performance roots and expertise, harmonizing creative storytelling and compelling content with the precision of digital performance marketing. And we do it to deliver the best possible outcomes for our clients. (Oh, and we like to have fun along the way.)

We Unleash Potential

A year in the life of an iCrossing employee includes hard work, fun outings and lending a helping hand. Oh, and there’s also the occasional dance break. Take a peek at what we’ve been up to lately.

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