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Digital Media
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iCrossing, Inc
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1803419 Requisition #
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Why iCrossing

We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit.  What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.


The impact you’ll have

As a Programmatic Supervisor you will be the crucial “hub” of our entertainment platform team, managing programmatic traders while challenging the status quo.  Your expertise in  Programmatic media will make you a critical part of client and team education to help iCrossing deliver best results for our clients marketing programs.   

 
What you’ll do
 
  • You will ensure the health of your accounts, spending budgets in full, while exceeding client KPIs.  As the programmatic lead you will be the primary point of contact for both internal and client communication managing expectations based on campaign changes
  • You will manage the day to day activity of the team, ensuring each team member has clear understanding of their responsibilities and deadlines, providing onboarding, programmatic education and platform training as necessary
  • You will develop initial audience segmentation and bid strategies and evolve constantly based performance and learnings
  • You will Own trades in multiple programmatic consoles
  • You will be the first point of contact for Trader consultation regarding audience and optimization recommendations
  • You will Analyze verification data to improve the quality of impressions purchased
  • You will Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes
  • You will develop tagging, DCO, and personalized messaging strategies based on understanding our clients’ website, assets and customer journey
 
Who you are
  • You have at least three (3) years of experience in digital advertising with preferred minimum two years specializing in programmatic
  • You have a deep understanding of working in programmatic platforms aka hands on keyboard (The Trade Desk, TubeMogul etc )
  • You have a passion for digital marketing, programmatic advertising and our clients’ business and an even bigger passion for data, analysis and Excel
  • You have definitely have Programmatic experience across display and mobile and may have experience in additional channels such as audio, OOH, television
  • You have a real knack for building compelling decks in PowerPoint making data driven recommendations
  • You have a BA/BS degree, preferably in advertising, marketing, business, economics or similar

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An Agency For A Modern World

In an age of disruption and complexity for all brands, clients turn to us for smart, harmonious solutions that drive their businesses ahead.

19 Offices. 11 Countries. Unlimited Potential.

19 Offices. 11 Countries. Unlimited Potential.

iCrossing Cares

In every level of our organization, giving back is in our DNA. We created iCrossing Cares, an annual week-long global philanthropy initiative, to give back to our local communities. Recent projects include hosting a field day for students in Chicago, landscaping Golden Gate Park in San Francisco, and volunteering at a food bank in Dallas. In addition to iCrossing Cares, we also encourage every employee to take at least one day off per year to give back in a way that’s meaningful to them.

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BRING YOUR WHOLE SELF TO WORK

Our motto is simple: Bring your whole self to work. Our employees are comfortable being themselves, embracing each other’s differences and supporting their teams. When you bring your whole self, you’re saying “yes” to being who you are. To being authentic. To trusting that your coworkers will accept your unique contributions. It’s what makes our company culture — and our work — stand out.

Innovative solutions are born from an inclusive environment. That’s why TheSocial fosters a diverse culture and encourages iCrossing employees to be conscious change-agents.

We think of ourselves as a motley crew of culturally aware marketers. TheSocial steers the agency toward this vision by actively seeking out the support and celebration of an ever-changing culture. It’s a counterbalance to homogenous thinking.

TheSocial works to keep iCrossing in tune with the community it serves. Our goal is to make our agency a smarter, more welcoming place for people to bring their whole self to work.

iCrossing Women’s mission is to empower the company’s women to achieve their professional goals. In creating a supportive community, we hope to foster the attributes women bring to their teams, elevate the discourse around women and their accomplishments, and facilitate the path to leadership. This group aims to give women not just one seat at the table, but many — and to celebrate all the ways iCrossing benefits from their contributions.

iCrossing is committed to our people’s personal and professional development. This includes many kinds of learning, ranging from live-facilitated and self-guided internal courses to third-party partnership offerings, conferences, seminars and informal learning situated in practice. We provide our employees continuous learning opportunities from our technology partners including Facebook, Google, BING etc. We have amazing opportunities to hear directly from industry and political leaders through Hearst’s Speakers Series, Master Class.

Our Story

iCrossing has been unleashing brand potential for 19 years and counting. Since then, we’ve expanded to nearly 1,000 employees in 10 countries – with offices throughout the United States, Europe, Latin America and Asia. And it’s all thanks to the power of potential. Our clients include Amazon, Bayer, Bridgestone, Blue Cross Blue Shield, BMW Group, Church & Dwight, DIRECTV, LEGO, LG, L’Oréal, Microsoft, NBA, PepsiCo, SAP, SiriusXM Radio, Starwood and Toyota.

People today expect more from brands. We’re an agency that sits at the crossroads of pretty and gritty. We relish the chance to outthink and out-hustle everyone else. We celebrate individuals and diverse points of view. We embrace our performance roots and expertise, harmonizing creative storytelling and compelling content with the precision of digital performance marketing. And we do it to deliver the best possible outcomes for our clients. (Oh, and we like to have fun along the way.)

We Unleash Potential

A year in the life of an iCrossing employee includes hard work, fun outings and lending a helping hand. Oh, and there’s also the occasional dance break. Take a peek at what we’ve been up to lately.

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Get to Know Us

Get to Know Us

iCrossing in the News

We've been turning heads and making headlines. Here’s what people are saying.