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Digital Media
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San Francisco Chronicle
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1900391 Requisition #
Paid Social Media Strategist

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a startup or a fast-paced agency setting is preferred.

 
 

 What will you do?

  • Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook
  • Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
  • Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
  • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
  • Work cross-functionally with product, UX, and the rest of the marketing organization
  • Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
  • Provide thought leadership to help identify new opportunities and other emerging advertising platforms
  • Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
  • Provide support for additional marketing channels as needed for promotional and seasonal campaigns
  • Strategize with sales teams for effective launches to customer campaigns
  • Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
  • Presenting to stakeholders around new innovations and campaign statuses.
What will it take to be successful?
  • 2-3 years in social media marketing with a focus on paid social campaigns.
  • Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
  • Bachelor’s degree required preferably in Marketing of Communications
  • Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
  • Creativity and willingness to think outside the box
  • Ability to receive constructive criticism and learn from feedback
  • Strong oral and written communication skills
  • Ability to work across multiple teams and clients with ease.

About the San Francisco Chronicle & SFGate: 


The Chronicle is world-class journalism, San Francisco style. With name-brand voices and a keen editorial eye, The Chronicle is an authority that still surprises. It’s not afraid of being controversial or of doing things that haven’t been done. It’s bolder, brighter, fearless. It’s news that is delivered to the discerning reader through multiple platforms.

SFGate provides a 360-degree view of San Francisco, wildly reflective of right now. Provocative, energetic and unapologetic, the Gate is in constant conversation with the world's most eclectic city. It is the digital thermometer that gauges the temperature of San Francisco's moods, trends and interests — and shares them with the world. 


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