Sr. Director of Audience/Consumer Revenue
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- Operations
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- Houston Chronicle
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- 1803494 Requisition #
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Develop and lead the overarching subscriber revenue strategy.
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Plan and execute the subscriber revenue plan and achieve the executed plan.
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Develop and lead a senior management team, and sales team to develop sales programs and partnership in our Newspaper markets.
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This position must demonstrate the ability to create and achieve revenue, expense and sales plans.
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Single copy revenue and volume effectiveness is an important part of this role. You must demonstrate the ability to develop and nurture relationships in key outlets.
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Utilize all available marketing channels including, crew, kiosk, events, telemarketing email, digital and print products, social, mobile and others leveraging each channel appropriately.
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Analyze and leverage customer data (quantitative and qualitative) to identify and target high value segments and optimize programs and campaigns to further drive expected results (transactions, open rates, etc.).
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Develop and forecast CRM program metrics and establish and response baselines/develop reporting structure and process that provides transparency and timely results to market leaders and stakeholders. Sales Force Marketing Cloud experience is preferred but not mandatory.
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Become subject matter expert of the CRM platform(s) utilized from a technology and systems integration aspect and manage contracts with CRM vendor(s) to drive results and operational excellence.
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Proactively seek out emerging trends in the pressure channel spaces, inside and outside the newspaper industry and apply best practices and test as appropriate.
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Must have and demonstrate previous successful consumer campaigns that increased awareness/engagement with digital platforms.
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Must have previous experience with B2C subscription based platforms.
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Recruit and retain strong talent on the Audience/Digital team that can execute against the Audience strategy.
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Manage staff as appropriate and according to Hearst guidelines. Conduct performance reviews and ongoing staff development for staff.
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Requires 10% of travel time.QUALIFICATIONS:Education: B.A. / B.S. required; Master’s Degree a plus (Technology, Management, Analytics, Marketing, Database Management)Experience: 5 - 10+ years executing and growing subscriber portfolio products, preferably with digital properties and/or B2C interactive products. Product Development and product marketing experience, including product/marketing roadmap creation, requirements documentation, usability testing, and involvement in development efforts through to product deployment.
Skills:
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Strong interpersonal, oral and written communication skills to successfully collaborate at all levels; along with excellent negotiation skills.
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Advanced project management skills with a high sense of urgency and problem-solving ability.
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Demonstrated ability to analyze statistical information and develop strategies and programs to ensure consumer growth and retention.
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Proven ability to plan, organize and manage projects.
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Aptitude for taking risks and to initiate action that achieves a recognized benefit or advantage when potential negative consequences are understood.
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Ability to manage conflict: to deal effectively with others using appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.
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Demonstrated ability to facilitate change through encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.
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Adept in building trust by operating with integrity, remaining open to ideas, and supporting others even in the face of resistance or challenge.
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Ability to analyze financial information, create and track budgets.