Sr. Director of Audience/Consumer Revenue

• Develop and lead the overarching subscriber revenue strategy.
• Plan and execute the subscriber revenue plan and achieve the executed plan.
• Develop and lead a senior management team, and sales team to develop sales programs and partnership in our Newspaper markets.
• This position must demonstrate the ability to create and achieve revenue, expense and sales plans.
• Single copy revenue and volume effectiveness is an important part of this role.  You must demonstrate the ability to develop and nurture relationships in key outlets.
• Utilize all available marketing channels including, crew, kiosk, events, telemarketing email, digital and print products, social, mobile and others leveraging each channel appropriately.
• Analyze and leverage customer data (quantitative and qualitative) to identify and target high value segments and optimize programs and campaigns to further drive expected results (transactions, open rates, etc.).
• Develop and forecast CRM program metrics and establish and response baselines/develop reporting structure and process that provides transparency and timely results to market leaders and stakeholders.  Sales Force Marketing Cloud experience is preferred but not mandatory.
• Become subject matter expert of the CRM platform(s) utilized from a technology and systems integration aspect and manage contracts with CRM vendor(s) to drive results and operational excellence.
• Proactively seek out emerging trends in the pressure channel spaces, inside and outside the newspaper industry and apply best practices and test as appropriate.
• Must have and demonstrate previous successful consumer campaigns that increased awareness/engagement with digital platforms.
• Must have previous experience with B2C subscription based platforms. 
• Recruit and retain strong talent on the Audience/Digital team that can execute against the Audience strategy.
• Manage staff as appropriate and according to Hearst guidelines.  Conduct performance reviews and ongoing staff development for staff.
• Requires 10% of travel time.
   
  QUALIFICATIONS:
   
  Education:                    B.A. / B.S. required; Master’s Degree a plus (Technology, Management, Analytics, Marketing, Database Management)
  Experience:                  5 - 10+ years executing and growing subscriber portfolio products, preferably with digital properties and/or B2C interactive products.  Product Development and product marketing experience, including product/marketing roadmap creation, requirements documentation, usability testing, and involvement in development efforts through to product deployment.                                                                                 

Skills:

• Strong interpersonal, oral and written communication skills to successfully collaborate at all levels; along with excellent negotiation skills.
• Advanced project management skills with a high sense of urgency and problem-solving ability.
• Demonstrated ability to analyze statistical information and develop strategies and programs to ensure consumer growth and retention.
• Proven ability to plan, organize and manage projects.
• Aptitude for taking risks and to initiate action that achieves a recognized benefit or advantage when potential negative consequences are understood.
• Ability to manage conflict: to deal effectively with others using appropriate interpersonal styles and methods to reduce tension or conflict between two or more people.
• Demonstrated ability to facilitate change through encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.
• Adept in building trust by operating with integrity, remaining open to ideas, and supporting others even in the face of resistance or challenge.
• Ability to analyze financial information, create and track budgets.