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Sales Development Representative

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Sales
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Houston Chronicle
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1801855 Requisition #
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The Houston Chronicle Media Group is looking for an ambitious, motivated Sales Development Representative to accelerate our pipeline in the form of qualified opportunities. You’ll be actively engaging and generating interest with decision makers at our target accounts. The SDRs are a specialized team that focus on top of the funnel leads and are also responsible for prospecting activities, qualifying active buying interest, and developing opportunities.

As part of the HCMG advertising & marketing team, you will collaborate on campaign goals, target markets, messaging, and data analysis. This is a collaborative effort integrating the work of marketing, sales, and sales development in an effort to rapidly increase the volume and improve the quality of new business for our company.

Responsibilities:

  • Strong emphasis on developing creative and engaging email campaigns
  • Develop and qualify inbound and outbound leads through marketing automation, PPC, white papers, and organic traffic
  • Identifying target demographics to align with sales team strategic goals
  • Perform outbound prospecting to generate and uncover leads via email automation & over the phone
  • Perform inbound lead qualification and follow-up activity based on Marketing events and marketing sourced inquiries
  • Achieve or exceed set targets for qualified opportunity generation on a monthly basis
  • Provide baseline research within targeted accounts to identify key contacts and critical account information prior to a prospecting call
  • Produce a high level of call and email activity daily
  • Manage and log activity in Salesforce.com daily
  • Source new business by presenting HCMG’s Content Marketing Platform on a consistent basis
  • Build an intimate understanding of HCMG’s Content Marketing Platform in the industry
  • Reach and exceed aggressive KPIs consisting of outbound phone calls, emails, and pitches

 

Key competencies to be successful at this position:

  • Quick Learner– Ability to quickly and proficiently understand and absorb new information about our services. Ability to translate that information into specific benefits for our prospects.
  • Enthusiasm & Persistence– Willingness to get on the phone and interrupt a prospects day.
  • Listening Skills– Letting prospects and team members speak and seeks to understand their viewpoints.
  • Resilience & Coachability– We all want to improve our professional skills.
  • Technical Skills – Must be able to learn multiple SaaS platforms for campaign management, funnel management and overall CRM management.
  • Team-Oriented and Collaborative– Prospecting is a team sport at HCMG.
  • Communication– Speaks and writes clearly and articulately. Maintains this standard in all forms of written communication, including e-mail.
  • Time Management– Intuitively balances quality and quantity of activity to maximize results.  Ability to manage multiple campaigns at any given time.

 

Qualifications:

  • Bachelor’s degree in Marketing or a business-related field
  • 1 to 3 years’ relevant work experience
  • Basic understanding of fundamentals of online advertising processes and technology
  • Exceptional communication skills (both verbal and written)
  • Ability to work in a high energy, dynamic sales team culture
  • Proficiency in Microsoft Office and Salesforce.com
  • Well-organized, a leader, VERY self-motivated, VERY competitive and driven by success
  • Experience with lead generation tools such as HubSpot, Outreach.io a plus

 

About the Houston Chronicle Media Group:

 

Largest Media Company in Texas

Houston Chronicle Media Group (HCMG) is the largest media company in Texas, reaching more than 2.7 million Houstonians every week.  Our portfolio of products and services includes the largest newspaper in Texas— Houston Chronicle.  Chron.com—published alongside our premium online content at Houstonchronicle.com—is the most visited local media website in Houston as well as one of the largest in the state.  In addition, we offer a large portfolio of digital marketing products & services that serve thousands of local businesses.

As a trusted source, local and national businesses rely on Houston Chronicle’s content driven marketplaces to drive results for them in growing their businesses.

Houston Chronicle Media Group is a part of the Hearst Corporation, one of the largest media companies in the world with over 360 brands ranging from Car & Driver, Cosmopolitan, ESPN, Good Housekeeping and more. 

Join our Team!


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About the Houston Chronicle and Chron.com

The Houston Chronicle is one of the top media companies in the nation, and is unmatched in its coverage of the Houston community with Pulitzer Prize-winning journalism. For over 115 years, the Houston Chronicle’s team has continued to provide the thought leading, in-depth investigations in subjects that are important and impactful to the Houston community. The stories have evolved into robust multimedia offerings including photo galleries, videos and visual data-driven graphics. We are also able to provide innovative, unique advertising and marketing solutions for businesses to grow and succeed.

Chron.com is the leading news website in Houston with over 17.5 million unique users and more than 92 million pageviews a month. Daily, it reflects the buzz of Houston by providing a full 360-degree view. The articles and photo galleries spark engagement and conversation which are shared by thousands.

Join our team of world-class journalists and exceptional professionals.

The Houston Chronicle is an equal opportunity employer that seeks to hire the best and brightest. We aspire to have a workforce that mirrors the diversity of the city and the nation.

Our History

The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 by a young journalist, Marcellus Foster. Mr. Foster published his first edition on October 14 of that same year. In exchange for part interest, Houston businessman, Jesse Jones built a 10 story Chronicle building in downtown Houston. The Houston Chronicle was acquired by Hearst in 1987.

In addition to delivering in-depth coverage of local issues, the Houston Chronicle is committed to covering state, national and international news. The newspaper operates a news bureau in Washington, D.C., that provides coverage of issues of special interest to residents of Houston and Texas. As one of Texas’ largest news organizations, it publishes print and on-line products in English and Spanish including mobile apps and sites, direct mail, commercial print and experiential marketing programs.

 

Mission

The Houston Chronicle is committed to being Houston's Leading Information Source: Serving our readers as the primary news and advertising medium in Southeast Texas. Committed to being a media group of national distinction. Maintaining a fundamental commitment to the highest standards of integrity and professionalism.

  • 4th largest U.S. city population at 2.3 million
  • 8th largest U.S. designated market area (DMA) population at 7.2 million
  • 4th largest U.S. DMA Hispanic population at 2.6 million

Values

Internal/External Customer Focus Treat our customers the way we want to be treated.

Vision Articulate a clear vision of what is to be accomplished.

Trust Deliver in ways that are consistent and expected.

Integrity Set the highest standards of character, honesty and fairness.

Creativity & Innovation We achieve leadership through creative solutions.

Transparency Open exchange of communication to customers and employees.

Community Involvement Above all, we exist to inform, enlighten and serve the public interest.

Our Culture

Our culture is defined by trust, integrity, teamwork, innovation, community engagement and service.

What We Do

Print Products

Print is powerful. Our print publications reach more than 2 million Houstonians every week. Let us help you harness this influential medium to deliver your message.

Learn More

Digital Solutions

We offer a full line of digital products and mixed-media packages that help businesses reach and interact with today's consumer.

Learn More

Branded Content

Our partners can choose from a variety of content exclusives—from luxury living and food, to education and the workplace—to reach audiences based on common interests.

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Our Brands

Our People

Working for the Chronicle is fast-paced, challenging and exciting. I enjoy my co-workers a great deal and I consider them to be great friends.

John-Henry Perera, Video & Digital Producer

Three words that describe my job: Fast-paced, fun/ever-changing and challenging! I most enjoy the people I work with inside the organization and the account relationships outside the organization.

Robin Hoffman, Sr. Manager, Major Accounts

I would describe my job as synergistic, collaborative and dynamic. I enjoy working with so many people who are passionate about their jobs. I love the diversity of experience, expertise, seniority and job function, which is hard to come by in many organizations.

Aisha Bussey, Director of Consumer Marketing

My job is dynamic, exciting and rewarding. I enjoy the variety of topics we are able to cover, and the wide range of platforms we use to share information with our audience.

Darla Guillen, Reporter, Producer

Demanding, quality and leadership describe my job. Being the Night Production Supervisor in charge of USA Today and other Chronicle products, I strive to achieve the best quality possible. I like being part of a very demanding operation that reaches thousands of people each and every day.

Roger Lyons, Operations Supervisor

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