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Audience Engagement Producer

Content and News
Houston Chronicle
1903929 Requisition #

Job Description: Do you have a passion for news, engaging readers and visual journalism? Do you want to be part of the digital transformation of one of the largest and most respected local news organizations in America? We’re looking for a creative, versatile multimedia journalist with high-level audience building expertise to join the HoustonChronicle.com social media team. Digital storytelling proficiency, analytics know-how and a well-developed photo/video skill set are of the utmost importance in this role. The Audience Engagement Producer will have a multifaceted journalistic skill set that includes the ability to write sharp, concise, clean social media copy with voice; shoot and edit video that is optimized for mobile; create native social media content, such as Facebook and Instagram Stories, Twitter threads and social media cards; and help other members of the newsroom use social media to expand their journalism’s reach and impact. They will also mentor the Chronicle’s team of social media producers in meaningfully growing and engaging audiences on platforms such as, but not limited to, Facebook, Twitter, Instagram, NextDoor and LinkedIn. The successful candidate will become a thought leader in the Houston Chronicle newsroom and will touch hundreds of thousands of readers every day.



·       This position is full-time. 

·       It will likely include Monday-to-Friday schedule with a morning start time. 

·       Weekend, evening and holiday work will be required as news and project deadlines warrant.


·       Work with digital, editorial and consumer revenue leaders to develop strategy for the Houston Chronicle social media channels.

·       Monitor and analyze social media audience data and develop strategies for increasing reach, engagement and referral traffic to HoustonChronicle.com and Chron.com.

·       Create link posts and native content for platforms that amplify the Houston Chronicle brand, while helping to establish a more distinctive @HoustonChron social media voice.

·       Work with digital project managers, editors and writers on innovative packages and new ways of storytelling, including social video, that introduce the Chronicle to new audiences.

·       Cross-train as an online producer and participate fully in our team approach to digital.

Who we’re looking for:

·       2-4 years’ experience in a journalism, community outreach or information-technology setting

·       Bachelor’s or master’s degree or equivalent experience, journalism focus preferred

·       Exceptional social media and photo/video skills

·       Excellent communication skills, a collaborative mindset and a demonstrated proficiency for driving audience engagement.

·       Understanding of media ethics

·       Command of digital metrics

·       Collaborative DNA and creative fearlessness

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About the Houston Chronicle and Chron.com

The Houston Chronicle is one of the top media companies in the nation, and is unmatched in its coverage of the Houston community with Pulitzer Prize-winning journalism. For over 115 years, the Houston Chronicle’s team has continued to provide the thought leading, in-depth investigations in subjects that are important and impactful to the Houston community. The stories have evolved into robust multimedia offerings including photo galleries, videos and visual data-driven graphics. We are also able to provide innovative, unique advertising and marketing solutions for businesses to grow and succeed.

Chron.com is the leading news website in Houston with over 17.5 million unique users and more than 92 million pageviews a month. Daily, it reflects the buzz of Houston by providing a full 360-degree view. The articles and photo galleries spark engagement and conversation which are shared by thousands.

Join our team of world-class journalists and exceptional professionals.

The Houston Chronicle is an equal opportunity employer that seeks to hire the best and brightest. We aspire to have a workforce that mirrors the diversity of the city and the nation.

Our History

The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 by a young journalist, Marcellus Foster. Mr. Foster published his first edition on October 14 of that same year. In exchange for part interest, Houston businessman, Jesse Jones built a 10 story Chronicle building in downtown Houston. The Houston Chronicle was acquired by Hearst in 1987.

In addition to delivering in-depth coverage of local issues, the Houston Chronicle is committed to covering state, national and international news. The newspaper operates a news bureau in Washington, D.C., that provides coverage of issues of special interest to residents of Houston and Texas. As one of Texas’ largest news organizations, it publishes print and on-line products in English and Spanish including mobile apps and sites, direct mail, commercial print and experiential marketing programs.



The Houston Chronicle is committed to being Houston's Leading Information Source: Serving our readers as the primary news and advertising medium in Southeast Texas. Committed to being a media group of national distinction. Maintaining a fundamental commitment to the highest standards of integrity and professionalism.

  • 4th largest U.S. city population at 2.3 million
  • 8th largest U.S. designated market area (DMA) population at 7.2 million
  • 4th largest U.S. DMA Hispanic population at 2.6 million


Internal/External Customer Focus Treat our customers the way we want to be treated.

Vision Articulate a clear vision of what is to be accomplished.

Trust Deliver in ways that are consistent and expected.

Integrity Set the highest standards of character, honesty and fairness.

Creativity & Innovation We achieve leadership through creative solutions.

Transparency Open exchange of communication to customers and employees.

Community Involvement Above all, we exist to inform, enlighten and serve the public interest.

Our Culture

Our culture is defined by trust, integrity, teamwork, innovation, community engagement and service.

What We Do

Print Products

Print is powerful. Our print publications reach more than 2 million Houstonians every week. Let us help you harness this influential medium to deliver your message.

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Digital Solutions

We offer a full line of digital products and mixed-media packages that help businesses reach and interact with today's consumer.

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Branded Content

Our partners can choose from a variety of content exclusives—from luxury living and food, to education and the workplace—to reach audiences based on common interests.

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Our Brands

Our People

Working for the Chronicle is fast-paced, challenging and exciting. I enjoy my co-workers a great deal and I consider them to be great friends.

John-Henry Perera, Video & Digital Producer

Three words that describe my job: Fast-paced, fun/ever-changing and challenging! I most enjoy the people I work with inside the organization and the account relationships outside the organization.

Robin Hoffman, Sr. Manager, Major Accounts

I would describe my job as synergistic, collaborative and dynamic. I enjoy working with so many people who are passionate about their jobs. I love the diversity of experience, expertise, seniority and job function, which is hard to come by in many organizations.

Aisha Bussey, Director of Consumer Marketing

My job is dynamic, exciting and rewarding. I enjoy the variety of topics we are able to cover, and the wide range of platforms we use to share information with our audience.

Darla Guillen, Reporter, Producer

Demanding, quality and leadership describe my job. Being the Night Production Supervisor in charge of USA Today and other Chronicle products, I strive to achieve the best quality possible. I like being part of a very demanding operation that reaches thousands of people each and every day.

Roger Lyons, Operations Supervisor

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