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Audience Development Manager

Digital Media
Capital Newspapers - Times Union
1803117 Requisition #
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Audience Development Manager

Timesunion.com is looking for an innovative and experienced Audience Development Manager to join our team. This is a first-of-its-kind position at the TU, and the person in this role will be a pioneer, creating and implementing strategies to distribute our content and grow our digital reach, both on and off platform.


The ideal candidate will be an ambitious self-starter with an expert grasp of analytics tools and data interpretation, along with a fluency in social media, email newsletters and marketing. The candidate should be goal-oriented, and possess sound editorial judgment and excellent communication skills. This candidate will have a minimum of three to five years of experience in audience development in the digital-media arena. Experience in a news environment is preferred, but not required.


Responsibilities include:


   Analytics: Monitor and analyze data from Google Analytics, Facebook Insights and Chartbeat, among others, to understand user behavior and help formulate new content and audience-development strategies. Help develop growth models and reporting to track goals and inform our decisions.


   Social media: Create and implement a social media strategy to distribute content and build audience engagement on platforms including Facebook, Instagram and Twitter, among others.


   Email: Manage our email newsletters, with an eye on growing our subscription base and keeping users engaged.


   Content: Make content recommendations, using interpretation of the data, that will grow our audience and increase engagement.


   Off-platform: Develop and implement a strategy for content distribution and audience growth via platforms such as MSN, Google News and Apple News.


   Paid marketing: Work with departments outside of the newsroom to create and implement a marketing strategy on platforms including Facebook and Instagram. 

Come work for the largest media enterprise in New York's Capital Region. Sure, we produce an award-winning daily newspaper, but we also run the most well-read website in the Capital Region. We publish specialty magazines such as Upstate and Women@Work, the latter of which has built a network of businesswomen who meet for events throughout the year.  And we've opened the Hearst Media Center, a state-of-the-art event venue where we'll continue to expand on our mission to be the center of the community conversation. 

The Times Union, a division of HEARST, offers competitive salaries, paid vacations, holidays and sick time, short- and long-term disability, 401K with match and much more. 
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Times Union

The Times Union, an iconic property of Hearst, is tasked with telling the story of the Capital Region. We believe in helping our employees tell their own stories through professional development and opportunity, and in return ensure they have a deep understanding of how their contributions help tell the story of one of the most celebrated media brands in New York.

Capital Region Weekly Newspaper Group

Known as The Advertiser, The Pennysaver, or The Moneysaver in their respective communities, this group of eleven small papers blankets the region in weekly deals and community news. Our employees work in small local offices and make a big impact on the towns they serve.


Agents of Change

"We must be alarmingly enterprising, and we must be startlingly original, and do new and striking things which constitute a revolution."

William Randolph Hearst

We're not just a newspaper company

Sure, we produce an award-winning daily newspaper but we also run the most well-read website in the Capital Region. We publish specialty magazines such as Upstate and Women@Work, the latter of which has built a network of business women who meet for informative breakfasts and networking events throughout the year. And we've recently opened the Hearst Media Center, a state-of-the-art event venue where we'll continue to expand on our mission to be the center of the community conversation.


Sample our work

For a look at just one facet of our business go to:


Our History

Hearst’s properties in New York’s Capital Region were established in 1924 when William Randolph Hearst purchased the Times Union newspaper.

Today, the Times Union is a multi-media powerhouse. The newspaper is widely respected for its focus on local news and watchdog reporting, particularly on state government and politics. It has won numerous state and national awards for its work in print and online, and has repeatedly been named New York's "Newspaper of Distinction" by the state editors association.

Timesunion.com is Upstate New York's most innovative news website. Our assets include the state’s largest digital advertising agency and we are the host of major regional events, including the annual Home Expo at the Capital Center in Albany.

Where We Live

New York's Capital Region is about three hours north of New York City, three hours south of Montreal and three and a half hours from Boston. Located at the confluence of the Mohawk and Hudson rivers and sandwiched between the Catskill and Adirondack Mountains, the area is a mecca for outdoor enthusiasts. The area is also home to Saratoga Race Course, one of the best places in the country to watch horse racing.

The arts are abundant here as well. The region is home to the Saratoga Performing Arts Center, a premier outdoor amphitheater which hosts the Philadelphia Orchestra and New York City Ballet each summer. The Times Union Center is the area largest arena hosting everything from rock concerts to auto shows. We’ve got museums, galleries and musical groups galore. Like old things? Antique shops and classic car shows abound.

While winters here can be snowy, the summers make up for them. They lean toward sunny and not too hot and ice cream stands pop open to serve you from May through September.

Our Leadership Team

George R Hearst III

President and Publisher of the Times Union

Dan Couto

VP of Operations and Integrated Services

Tom Eason

VP of Advertising

Todd Peterson

VP of Circulation and Publisher of Capital Region Weekly Newspapers

Trudi Shaffer

Executive Producer

Rex Smith

VP and Editor

Ruth Fantasia

Director of Human Resources

Patti Hart

Director of Cross Media Development

Kim Holland

Chief Financial Officer