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About Hearst Health FDB Zynx Health MCG Homecare Homebase mhk
About Hearst Health FDB Zynx Health MCG Homecare Homebase mhk
📁
Marketing, Communications and Events
💼
First DataBank, Inc
📅
1901471 Requisition #


In Some Jobs You Take Orders. In This One, You Write History. 


Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health. 
 
We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.
 
Are you ready for this exciting challenge?
___________________________________________________________________________________

 

The Website and SEO Manager will be a key member in growing and optimizing our website properties and online presence to drive business demand. This person is responsible for developing the strategy and executing the tactics that support all aspects of the organization’s global websites (primary focus on US and Canada; secondary focus on UK and Middle East) including the management, maintenance, and optimization of our websites; developing and implementing SEO plans/strategies; management and utilization of the company’s website content management system; interfacing with internal and external website support resources; and collaborating on and supporting digital marketing campaigns that are developed by the team’s Digital Marketing Manager.

 

The ideal candidate will possess strong website creative and analytical knowledge with strong analytics skills to effectively make data-driven decisions. This person will have a deep understanding of the website marketing environment and future trends, a strong attention to detail, excellent project management skills, and an ability to perform successfully under tight deadlines. 

 
Responsibilities: 
 
  • Oversee the development and maintenance of company website properties to ensure optimal user experience.
  • Provide direction for global interactive web roadmap and strategy for FDB.
  • Create and implement an SEO strategy to drive business demand generation, including:
    • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
    • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
    • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
    • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
    • Implement link building campaigns in coordination with SEO goals
    • Assist in development and execution of communication/content strategies in coordination with SEO goals
    • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Ensure business requirements related to website development are implemented appropriately, working within the Marketing team, cross-functionally within the company, and external vendors/agencies.
  • Serve as project lead for development and implementation of new website properties and functionality with the website content management system (Sitecore).
  • Manage and monitor paid search marketing campaigns (responsible for ad placement, optimize ads, lead generation).
  • Develop and execute conversion strategies, including A/B testing, to increase the performance of the website and digital marketing initiatives.
  • Measure, optimize, and attribute using KPIs with tools (e.g., Google Analytics) to track site traffic and performance. Produce dashboards and reports to communicate findings and recommend suggestions for improvement.
  • Collaborate with and support digital marketing campaigns that are developed by the team’s Digital Marketing Manager.
 
Requirements:
 
  • Bachelors degree in a related field; MBA a plus
  • 5+ years’ website management experience
  • 5+ years’ experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), e.g., Google AdWords
  • Experience working with keyword tools (e.g., Google, WordTracker, Keyword Discovery, etc.)
  • Experience with A/B and multivariate performance testing for web content and user conversion
  • Knowledge of HTML/CSS, web best practices, and a basic understanding of Javascript
  • Proven ability to build consensus and work effectively as part of a cross-departmental team
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong communication (written and verbal), project management and organizational skills
  • Familiarity with the healthcare marketplace a plus
  • Proficient in Microsoft Word, Excel, and PowerPoint. Graphic design knowledge a plus.
 
______________________________________________________________________
 
About FDB:
 

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on Twitter and LinkedIn.

 

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, respectively, including the most recent honor awarded to our Indianapolis office in 2017 & 2018 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.

 

FDB is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

 
EEO/AA
 

For more information about equal employment opportunity protections, view the EEO is the Law poster. 

 

If you have a disability and need an accommodation in connection with the on-line application process, please email us at careers_fdb@fdbhealth.com or by phone at 800.633.3453.

 
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Help Make Healthcare Better for Millions of People

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