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About Hearst Health FDB Zynx Health MCG Homecare Homebase mhk
About Hearst Health FDB Zynx Health MCG Homecare Homebase mhk
📁
Marketing, Communications and Events
💼
First DataBank, Inc
📅
1901471 Requisition #

In Some Jobs You Take Orders. In This One, You Write History. 


Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health. 
 
We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.
 
Are you ready for this exciting challenge?
___________________________________________________________________________________

 

The Web and Digital Marketing Manager will be a key member in growing and optimizing our website properties and digital presence to drive business demand. You will be responsible for developing the strategy and execution for all aspects of the organization’s global websites (US, Canada, UK, Middle East) and digital marketing initiatives. Manage, maintain, and optimize our web presence for SEO/SEM, landing pages, and interactive content. Support digital marketing campaigns through digital advertising, e-mail, and social media.

 

The ideal candidate will possess strong digital marketing and technical knowledge with strong analytics skills to effectively make data-driven decisions. Have a deep understanding of the current digital marketing environment and future trends, strong attention to detail, excellent project management skills, and an ability to perform successfully under tight deadlines.

 

Essential Duties & Responsibilities:

 
Website Properties
  • Oversee the development and maintenance of company website properties to ensure optimal user experience.
  • Provide direction for global interactive web roadmap and strategy for FDB.
  • Create and implement an SEO strategy to drive business demand generation.
  • Ensure business requirements related to website development are implemented appropriately, working within the Marketing team, cross-functionally within the company, and external vendors/agencies.
  • Serve as project lead for development and implementation of new website properties and functionality with Content Management System (e.g., Sitecore).
  • Manage and monitor paid search marketing campaigns (responsible for ad placement, optimize ads, lead generation).
  • Develop and execute conversion strategies, including A/B testing, to increase the performance of the website and digital marketing initiatives.
  • Measure, optimize, and attribute using KPIs with tools (e.g., Google Analytics) to track site traffic and performance. Produce dashboards and reports to communicate findings and recommend suggestions for improvement.
 
  • Develop a strategic plan and direction for the company’s digital marketing efforts.
  • Lead the development and creation of a unified company’s web presence by working cross-functionally.
  • Apply new technology, media, interactive research, and emerging standards related to digital marketing and digital media.
  • Oversee and support website integration with associated marketing and sales platforms (e.g., Salesforce.com, Eloqua, ion interactive, and Terminus). 
  • Analyze and optimize interactive marketing programs and continually optimize to improve ROI
  • Coordinate creative executions across the Marketing department to assure brand and product message consistency.
  • Effectively work with and manage vendors/agency relationships to execute web presence objectives.
  • Present recommendations for new technologies and initiatives that support business goals.
  • Supervise projects assigned to the digital marketing coordinator
  • Effectively work with and manage (where appropriate) outside vendors (e.g. website maintenance, content management system, third party vendors such as for search functionality) and search partners to execute multi-channel web marketing strategies.
 
Requirements:
 
  • Bachelor’s degree in a related field; MBA a plus
  • 5+ years’ website management experience
  • 5+ years’ experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), e.g., Google AdWords
  • 3+ years’ experience with B2B digital marketing role
  • Familiarity with digital marketing tools - Experience working with CMS systems (Sitecore a plus); website analytics and tag management (Google Analytics a plus); marketing campaign platforms (Eloqua and ABM tools a plus); and interfacing with CRM (Salesforce.com a plus).
  • Experience working with keyword tools (e.g., Google, WordTracker, Keyword Discovery, etc.)
  • Experience with A/B and multivariate performance testing for web content and user conversion
  • Knowledge of HTML/CSS, web best practices, and a basic understanding of Javascript
  • Proven ability to build consensus and work effectively as part of a cross-departmental team
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong communication (written and verbal), project management and organizational skills
  • Familiarity with the healthcare marketplace a plus
  • Proficient in Microsoft Word, Excel, and PowerPoint. Graphic design knowledge a plus.
 
______________________________________________________________________
 
About FDB:
 

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on Twitter and LinkedIn.

 

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, respectively, including the most recent honor awarded to our Indianapolis office in 2017 & 2018 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.

 

FDB is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

 
EEO/AA
 

For more information about equal employment opportunity protections, view the EEO is the Law poster. 

 

If you have a disability and need an accommodation in connection with the on-line application process, please email us at careers_fdb@fdbhealth.com or by phone at 800.633.3453.


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