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Marketing, Communications and Events
Connecticut Post
1903187 Requisition #

Marketing Manager

Heart Connecticut Media Group


We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution.  William Randolph Hearst, 1887


Hearst has quietly become one of the most profitable and diversified media and information companies in the U.S. with more than 360 businesses. In addition to its premier portfolio of 85+ news brands in print and digital (i.e. Connecticut Post, SFGate.com, Houston Chronicle, NHRegister.com), Hearst also has significant interests in magazines (300+ publications), television (A&E, ESPN, 31 TV stations), digital marketing services (LocalEdge), and more.  Hearst Connecticut Media Group (HCMG), a division of Hearst, has achieved record profit growth and built a reputation for delivering award-winning news content and innovative digital advertising products to businesses of all sizes.  


Our world-class local and regional sales organization has been integral to this success, and we are seeking an experienced Marketing Manager to fuel our continued growth for many years to come. This analytical and passionate marketer will manage new growth initiatives focused on key vertical, geographical and audience segments within the Connecticut market.  Initiatives may include developing messaging and positioning for a new digital ad experience, creating sales enablement assets (i.e. sales presentations, case studies), conducting marketing research, producing thought leadership pieces, building pricing models, etc.


Key elements to success in this role include strong collaboration with sales, data oriented strategic planning, intellectual curiosity for local market and business trends, exceptional writing skills, and a highly motivated self-starter mindset.




Develop Sales Materials:

·         Assist in performing market and internal research to develop sales and marketing collateral that highlight Hearst’s unique value proposition and ensure HCMG is viewed as a must-buy.

·         Develop messaging, copy and oversee design production of sales collateral and tools that help educate advertising prospects and achieve revenue objectives.


Identify Revenue-Generating Opportunities:

·         Contribute to the development and positioning of new opportunities to bring to the marketplace including, but not limited to, cross-platform ad products, third-party partners or vendors, events or experiences.

·         In collaboration with the sales management, proactively create market-ready sales packages inclusive of supporting research, value proposition, and pricing strategies.

·         Support product launch function: plan, create and lead the launch of new product releases or service offerings, and manage the cross-functional implementation of the plan.


Assist with New Business Development:

·         Lead internal brainstorm sessions with all essential stakeholders to determine and combat product pain points through positioning, packaging or execution. 

·         Respond to client RFP’s with customized, measurable, creative solutions.

·         Coordinate local business events and workshops – drive attendance, development presentations, manage logistics, ensure post event follow-up, etc.

·         Collaborate with appointment setting team to develop messaging and email sequences for outbound lead generation campaigns.

·         Oversee activation and fulfillment of demand generation campaigns on an as-needed basis; including, inbound lead programs, list building, lead nurturing, etc.



·         3-5 years of experience in a hands-on marketing role at a progressive media or technology company.

·         Experience in effective collaboration with sales, design teams, and management.

·         Strong experience with Salesforce.com or equivalent CRM.

·         Strong experience setting strategy and executing content marketing programs.

·         Experience developing pricing and go-to-market incentives for a package-based product set.

·         Proven leadership and mentoring experience.

·         Excellent verbal communication skills.

·         Passionate and focused.

·         Relentless and hardworking.

·         College degree required, MBA preferred.

·         Fun! Energetic! Obsessed with Winning!


What’s in it for you?

·         Competitive salary + bonus

·         Medical, Dental and Vision Coverage

·         Paid time off

·         401K with company match



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