This job posting isn't available in all website languages
Creative Services/Design
Jumpstart Digital Marketing, Inc
1903281 Requisition #

As the Marketing Manager, you must understand automotive advertising and marketing and what makes clients say: “Yes! I will invest in that idea!” You are a digital native and can easily create cross-platform programs that include print, native, video, social, and experiential. Our ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad agencies and digital sales strategy. A background in strategy development is needed and creative thinking and proposal writing experience is a must.


This is NOT a consumer-marketing role. This is an advertising-driven, creative services/marketing role for an automotive publishing company.


Hearst Autos brings together engaging content, unrivaled data and insights, innovative consumer products and comprehensive marketing solutions to serve automotive manufacturers, dealers, enthusiasts and buyers. By combining the entire portfolio of Hearst brands, including Car and Driver and Road & Track, with the extended reach of In-Market partners, Hearst Autos reaches 163 million people every month as the nation’s most influential automotive media company.

As a subsidiary of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company. It’s the stability of a big company with the forward-looking feel of a startup.


This role will start in our Troy, MI office but eventually work from our new office in downtown Detroit in early 2020.

  • Develop innovative, revenue-generating, advertising-driven ideas that keep automotive clients (U.S. and Canadian) happy, engaged, and coming back for more.
  • You will work with several internal and cross-functional teams to successfully propose new programs across Hearst publishers and in-market publisher partner sites. And utilize insights and analytics to craft a compelling marketing story and ultimately ensure every idea meets our clients’ goals.
  • Be tied at the hip with our sales team, understanding what they need to move their business forward—RFP responses, proactive pitches, or interesting data points to help drive a conversation forward
  • Stay on top of the industry and be closely aligned with automotive clients, understanding their unique challenges and strategies
  • Help create Hearst Autos marketing materials (one sheets, overview decks, etc.) to ensure we have a fresh, relevant, and consistent message
  • Collaborate across Hearst Autos teams (creative, strategy & insights, design, ad product, publisher, Hearst Made, and revenue operations)
  • BA/BS in Marketing or a communications-related field
  • 5+ years in digital media or marketing experience
  • Automotive marketing experience preferred, but not required
  • Adept in Google and Microsoft Office product suites
  • Proven track record of generating strategic solutions for business needs
  • Understanding of media planning and client media approval process
  • Ability to meet deadlines and work effectively in a fast-paced environment with multiple deadlines
  • Experience in Adobe creative suite a plus
  • Digital media fluency & ad solutions (behavioral targeting, native content and advertising, programmatic and data solutions)
  • Understanding of digital metrics (comScore, DFP and the Google stack, social media, and IAB/MRC standards)
  • High attention to detail and strong problem-solving skills
  • Ability to present ideas and lead discussions with groups of all sizes
  • Excellent verbal, written and interpersonal skills
  • Strong organization and ability to prioritize
  • Occasional travel required 


View All Jobs

About Hearst Autos

We are the only full-service consultative resource for connecting automotive marketers with consumers from inspiration to purchase.

Hearst Autos brings together the enthusiast credibility of Car and Driver and Road & Track, the performance-driven scale of Jumpstart’s exclusive portfolio of 12 in-market sites, and the far-reaching consumer connectivity of Hearst’s 22 industry-leading brands.

By taking a consumer-centric approach, we offer manufacturers and dealers custom solutions rooted in extensive shopper data, editorial perspective, and powerful storytelling from our creative shop, the blend line.

Annie Thai: Campaign Operations Manager - Annie is the gatekeeper for all things campaign management. On a typical day, she identifies and resolves pain points with her Campaign Management Team, works with her team to strategically optimize and deliver according to client needs, and interfaces with the Account Management and Sales Teams. Her first major project in her new role was the integration of the Canadian Campaign Management Team into Jumpstart Automotive Media's robust infrastructure.